Operations & software studio

Build the systems
that run your business.

We design and build custom software, automation, and platforms that streamline operations, replace disconnected tools, and improve how your business actually runs.

See how it works →

Booking discovery calls — May 2026

•Ships in 1–10 weeks•Melbourne, AU

Trusted by operators who care about how things actually work

Indy Ink

Illusive Apparel

Good Collective

Tally

Stride Print

Forge & Foundry

Northwind Capital

Halo Studios

Indy Ink

Illusive Apparel

Good Collective

Tally

Stride Print

Forge & Foundry

Northwind Capital

Halo Studios

Hear from our clients

Real founders.
Real systems. Real results.

The point of all of this is the operators we work with. Here's what they say in their own words.

“I could not recommend them enough.”

Palmer Sally

Founder, Seasonal Shelf

Startup

“They brought my very specific vision to life — and I couldn’t be happier.”

Emily

Founder, Good Collective

Print & promo

“Could not recommend them more highly enough.”

Jules

Founder, Mazing Merch

Print & promo

The problem

Sound familiar?

Most mid-size businesses don't have a software problem — they have an operations problem dressed up as a software problem. We fix the operations.

Too many disconnected tools

12 SaaS subs and counting

Manual admin, every week

Spreadsheet → email → spreadsheet

Workflows that drag

Bottlenecks no one owns

Systems that don’t talk

Same data, four places

Customer experience that stalls

Forms, follow-ups, friction

Reports built by hand

Monday morning panic

What we do

Four ways we
improve operations.

Built around your business — not templates, not off-the-shelf tools. Every engagement starts by understanding how things actually work today.

01Service 01

Custom software platforms

Bespoke web apps built around how your team actually works — multi-tenant, role-based, and built to scale with you.

Multi-tenant architecture
Role & permission models
Real-time data, audit trails

02Service 02

Automation & workflows

Replace manual admin with reliable automation. Approvals, hand-offs, notifications, reporting — running quietly in the background.

Triggered & scheduled flows
Approval & routing logic
Failure alerts, not silent drops

03Service 03

Client portals & internal tools

One place for clients, suppliers, and staff to do what they need. Order, approve, upload, see status — without an email chain.

Branded client logins
File upload & approvals
Activity feeds & messaging

04Service 04

Website & experience revamps

Sites that earn the visit. Fast, accessible, and wired into the rest of your stack so leads, orders, and content flow automatically.

Conversion-focused design
CMS & commerce builds
Wired into your operations

See full services breakdown →

How it works

From call to live
in weeks.

A confident, predictable process. We work in tight loops — never six-month dark forests with a "big reveal" at the end.

Understand your operations

A discovery call and a 1–2 page brief covering features, users, automations, and integrations. We learn how things actually work today.

Week 0

Design your system

We map your operations into a system: data model, user flows, automations. You see an interactive demo before any production code is written.

Week 1

Build & integrate

Working software, content load, integrations, and testing. You stay in the loop — short demos, not big reveals.

Weeks 2–10

Launch & improve

We launch, monitor, iterate. Monthly maintenance keeps things healthy. You get a long-term partner — not a one-off handover.

Ongoing

Outcomes

What changes after we ship.

The point of a custom system isn't the system. It's the time, sanity, and growth it returns to you.

8–32

hours / week

admin time recovered

6→1

tools

consolidated into one system

1–10

weeks

from kickoff to live

99.9%

uptime

across managed builds

Time saved

Hours of manual work removed every week. Reports build themselves. Approvals route themselves.

Fewer tools

One system replaces five. Lower SaaS spend, fewer logins, less context-switching.

Better experience

Customers and staff get clean, branded interfaces — not email threads and form-fills.

Scalable systems

Built to grow. Add roles, regions, products, automations as you need them.

Industries

Where we work best.

We're not industry-locked, but these four pop up often enough that we know the operational shape of them.

Print & promo

Custom ordering, B2B portals, print-shop CRMs, and supplier integrations for promo industries.

Ordering systemsPortalsCRM

See the breakdown →

Marketing agencies

Client dashboards, campaign reporting, automation between tools — so account managers stop being copy-pasters.

DashboardsReportingAutomation

See the breakdown →

Finance

Investment dashboards, compliance workflows, document collection portals — built secure and auditable.

DashboardsCompliancePortals

See the breakdown →

Startups

Internal tools and MVP platforms that let you ship fast without building a long-term tech debt mountain.

Internal toolsMVPsIntegrations

See the breakdown →

See all industries →

Case studies

Real businesses,
measurable change.

We don't collect logos. We collect operational improvements you can put a number on.

Featured case study

How Indy Ink replaced 11 hours of weekly admin with a custom ordering portal.

A regional print & promo shop with five enterprise clients. Orders came by email, lived in spreadsheets, and bottlenecked at one person. We built them a branded B2B portal — and got their evenings back.

all 5 clients on day 1

Read the full story →

orders.indyink.com.au

New order